Headshot of Advita Patel
The most significant outcome was the immediate recognition of our brand, setting our event apart from others. The energy and uniqueness were evident at first glance. Vardeep instills confidence to break boundaries, encouraging exploration of ideas and seamlessly bringing them together into a meaningful brand. Her exceptional graphic design skills, combined with her interpersonal and coaching expertise, make her a standout collaborator. It's such a joy to work with someone as talented as Vardeep.
Advita Patel
Comms Rebel
Headshot of Cat Jones
Vardeep was absolutely brilliant to work with - professional, organised and went above and beyond. Her advice and questions helped me to develop a strong understanding of my brand, values, what I want to be known for and where I stand against competitors. She provided me with a beautiful new logo and visual identity with real meaning behind it that will demonstrate my professionalism and credibility and I am really proud to use. Vardeep gave me extra advice and next steps that I wasn't expecting but really appreciated and she was very encouraging to me as a new business owner. I wouldn't hesitate to recommend her.
Cat Jones
Cat Jones Pr & Communications
Headshot of Mo Kanjilal
We were lucky to win a free session with Vardeep to work on our brand. She was brilliant to work with and helped us think about what we can do to improve how we communicate. She helped us look at how to tell our story and how we can engage people better. All of this was done with patience, clarity and she really listened to what we were saying.She also sent us branding homework and has checked in with us since. This is exactly what we need! Highly recommend a brand review with her.
Mo Kanjilal
Watch This Sp_ce
Vardeep Edwards from the Branding fox standing in front a map, smiling at the camera

I'm Vardeep Edwards

I founded The Branding Fox because I kept seeing the same thing - organisations doing great work but held back by brands that didn't do them any justice.

After 20+ years designing at some of the UK's biggest names - Pentagram, ODEON, EMAP, Marie Curie - I realised something: design without depth is just decoration. That's when I shifted from making things look good to crafting brands that feel right, connect deeply, and give organisations the confidence to show up fully.

My clients tell me I just get it. I quickly grasp the heart of what they do, translate it into something they couldn't quite articulate themselves, and create brands they're genuinely proud to share.

I'm drawn to work that means something. That's why the organisations I work with are ones that exist to make a difference - charities, social enterprises, not-for-profits, B corps and values-driven businesses ready to step into their next stage of growth.

Are you ready to build a brand that finally reflects who you've become?

Certified Brand Strategist
Level C DisruptionBrand Master Academy

What sets The Branding Fox apart?

Where others focus only on visuals, I bring depth.
Where others offer quick fixes, I focus on long-term clarity.
Where others follow trends, I help you lead with intention.

You won’t just get a logo or some visuals. You’ll get:

  • A strategic brand that reflects your current impact, not where you started
  • Language and visuals your whole team can use with confidence
  • A flexible brand that grows with you as your mission evolves

This is branding that does justice to everything you've built and everything you're working towards.

Vardeep Edwards from the Branding fox doing some brand design work with Laura. Vardeep is using a laptop, Laura is holding a pen and some post it notes

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Vardeep Edwards, owner of The Branding Fox doing branding work on her laptop, close up of laptop and typing

Ready to build a brand that reflects your impact?

If you're a purpose-led organisation who's outgrown your brand and ready to step into your next stage of growth, I'd love to work with you.

Let's build something you're truly proud of.

Every brand I build starts with understanding your organisation deeply. Not just what you do, but who you are, what you stand for, and where you're headed.

My  F.O.X  process

Find

Deep discovery that uncovers your essence, your values, your vision, and what makes you genuinely distinctive.

Organise

Bringing it all together into a clear, cohesive brand foundation - your positioning, your story, and the language that captures who you truly are.

eXecute

Translating everything into a bold, beautiful brand identity that feels unmistakably you and gives you the confidence to show up fully.

Bring your brand to life

I know that a new brand is just the beginning and it needs other professional services to help promote it. That's why I team up with other experts to support your web design, copywriting, photography, marketing and social media needs. Do get in touch if this is something you would like help with.

Celebrating Female Founders from Diverse Backgrounds

Listen to our podcast The Courageous Collective created by me, Vardeep Edwards and Copywriting expert, Rupa Bharadva. We created The Courageous Collective to celebrate women of colour, who dare to do things differently as creative business founders.

Vardeep edwards from the Courageous Collective podcast