Crafting an effective brand goes way beyond the logo and visuals. To give you the crafty edge, we need to start with what sets you apart from the competition and focus on why your clients and customers will choose you.
By being intentional about building your brand, you can create consistency, clarity, and confidence for you, your team, and ultimately, build trust among your target market. Which in turn leads to more business and sales. CLEVER & CRAFTY!
As an independent consultant, I draw on the expertise of trusted contractors from a diverse network who I can rely on for aspects of projects that I don't handle directly. This allows me to provide a more comprenhensive service to my clients and lets me focus on my core areas of expertise.
This also means I can be more flexible with how I work, who I work with and provide cost effective solutions for my clients. Being independent allows me and my clients the flexibility needed to complete projects on time and in budget.
Who are you as a brand? What do you stand for? What’s unique about you? Why would people choose you over others? What’s your position in the market? Your sweet spot, that only you can own?
This phase is typically deliver through power hours, strategy sessions or workshops.
Now you know who you are as a brand, you can begin to craft an identity around it and bring it to life.
This phase typically includes logo design, visual identity and key messaging.
After getting clever and crafty with your brand, you can now communicate that with confidence to the world!
This phase typically involves the creation of branded assets like your website, marketing materials, presentation decks, social media assets etc.
I also work with a handful of selected trusted advisors to help bring your marketing, website and PR to life. Do get in touch if you’re interested in finding out more.
Emma & Claire
THE MOTHERSHIP PHYSIO
Diana James
PERSONAL STYLIST
Alan Bowman
TRUST PSYCHOLOGY
