The most significant outcome was the immediate recognition of our brand, setting our event apart from others. The energy and uniqueness were evident at first glance. Vardeep instills confidence to break boundaries, encouraging exploration of ideas and seamlessly bringing them together into a meaningful brand. Her exceptional graphic design skills, combined with her interpersonal and coaching expertise, make her a standout collaborator. It's such a joy to work with someone as talented as Vardeep.

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Headshot of Advita Patel
Advita Patel
Comms Rebel

Vardeep was absolutely brilliant to work with - professional, organised and went above and beyond. Her advice and questions helped me to develop a strong understanding of my brand, values, what I want to be known for and where I stand against competitors. She provided me with a beautiful new logo and visual identity with real meaning behind it that will demonstrate my professionalism and credibility and I am really proud to use. Vardeep gave me extra advice and next steps that I wasn't expecting but really appreciated and she was very encouraging to me as a new business owner. I wouldn't hesitate to recommend her.

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Headshot of Cat Jones
Cat Jones
Cat Jones Pr & Communications

We were lucky to win a free session with Vardeep to work on our brand. She was brilliant to work with and helped us think about what we can do to improve how we communicate. She helped us look at how to tell our story and how we can engage people better. All of this was done with patience, clarity and she really listened to what we were saying.She also sent us branding homework and has checked in with us since. This is exactly what we need! Highly recommend a brand review with her.

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Headshot of Mo Kanjilal
Mo Kanjilal
Watch This Sp_ce
Vardeep Edwards from the Branding fox standing in front a map, smiling at the camera

I'm Vardeep Edwards

I founded The Branding Fox because I kept seeing the same thing - organisations doing great work but held back by brands that didn't reflect them. Getting lost in the noise, invisible outside their own circle.

After 25+ years designing at some of the UK's biggest names - Pentagram, ODEON, EMAP, Marie Curie - I came to realise that design without the foundational work is just surface decoration. I knew my clients needed more. That's when I shifted from making things look good to crafting brands that are authentic, relevant, distinctive, and give organisations the clarity to show up with confidence.

My clients tell me I just get it. I quickly grasp the heart of what they do, translate it into something they couldn't quite articulate themselves, and create brands they're genuinely proud to share.

I believe in making my own small contribution to a positive world. That's why I work with organisations doing important work - growing charities, social enterprises, B Corps and values-driven businesses ready to step into their next stage of growth.

Are you ready to build a brand that finally reflects who you've become?

Certified Brand Strategist
Brand Strategy AcademyLevel C DisruptionBrand Master Academy

What sets The Branding Fox apart?

What clients tell me sets me apart isn't just the quality of my work, it's how the process feels.

From the very first conversation I invest time in really listening, asking the right questions and getting under the skin of what makes their organisation genuinely distinctive.

The process is collaborative and I work hard to make it feel that way - supportive, encouraging and sensitive to the fact that this work can feel exposing.

I bring patience, clarity and a genuine investment in your organisation's success.

I always go beyond the brief, offering guidance, gently challenging you and sharing next steps that clients tell me made a real difference.

Because for me this isn't just about delivering a beautiful brand. It's about making sure you feel confident, clear and proud to use it.

Vardeep Edwards from the Branding fox doing some brand design work with Laura. Vardeep is using a laptop, Laura is holding a pen and some post it notes

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Vardeep Edwards, owner of The Branding Fox doing branding work on her laptop, close up of laptop and typing

Ready to build a reputation that gets you seen?

If you're an organisation doing meaningful work, who's outgrown your image and ready to step into your next stage of growth, I'd love to work with you.

Let's build something you're truly proud of.

As heard on…

Communicating your brand with confidenceHow to build a standout brandIn Demand BrandArchitecture Business Club
Communicating your brand with confidence
How to build a standout brand
In Demand Brand - Conversations on Branding
Communicating your brand with confidence
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